Read this over and over and over again

Please read this over and over and over again. This great article was originally posted on October 28 by Dr. John Rusin.  The full article link is below.

THE DANGERS OF TODAY’S FEMALE FITNESS INDUSTRY

No, the fitness industry isn’t perfect. But there are some downright shameful and disgraceful aspects of fitness based marketing that needs to be brought to the forefront. Nothing may be more dangerous than the popularization of female fitness based marketing that largely preys on the insecurities and the mis-information this population has been getting force fed in the main stream media for close to a decade.

It’s one thing to be ignorant to scientific facts of exercise and training, but it’s an entirely different story when false and societally detrimental ideas are starting to overtake the sound principles that should be guiding our industry. Here’s how we stop the BS in the female fitness industry and create a foundation for women, young to old, when aspiring to achieve health and wellness from coach Meghan Callaway.


HERE’S WHAT YOU NEED TO KNOW…

1. The new age of self-proclaimed female fitness experts lack overall credibility, yet continue to spew out misleading, insulting, and often dangerous information to the masses, most of which is geared towards taking advantage of misinformed women.

2. Lets quit treating female clients like delicate little flowers that are only capable of executing sets of 100 with pink dumbbells as toning resistance. This notion is incredibly insulting. Women are strong and have unlimited physical potential that deserves to be tapped into. Toning is for printers, not strength training.

3. Don’t be ignorant to the use of photoshop and professional full body makeup art. The idea of comparing yourself on an even playing field to a Women’s Health cover is dangerous. There are truly no natural images of females out there anymore. So take this for what it is, a false marketing ploy at best.

4. Food and exercise are meant to be enjoyed. Focusing on food and cardio as a form of punishment can create a slippery slope of health sociology.  If your diet or training program isn’t sustainable for the long run, then your priorities need to be reevaluated.  Less treadmill death marches and more social and emotional engagement.

5. Being viewed as a popular and successful female athlete has become largely dependent on how well females do at selling themselves as sex symbols.  With less correlation to on-field performance, and more towards half naked Instagram shots, our future population of female athletes are being negatively influenced at younger and younger ages.

I encourage you to read the full article HERE

Read and repeat – take it in. – TRUE Strength

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